Memory Bunny – Version 1 · Last updated: 15 December 2025
This Privacy Policy explains how Memory Bunny ("we", "us", "our") collects, uses, and protects your information when you use our app (the "App").
We are committed to protecting your privacy and being transparent about how your data is used.
1. Information We Collect
We intentionally collect as little personal information as possible.
1.1 Information You Provide
When you register and use the App, we collect:
- Email address
- Display name (chosen by you)
We use this information solely to:
- Create and manage your account
- Identify you within the App
- Enable sharing and collaboration features
- Send essential service emails
1.2 Content You Upload
When you create or interact with memories, you may upload:
- Photos
- Videos
- Text or other memory components
This content:
- Is owned by you or the Memory Owner
- Is only visible to users with granted access
- Is processed solely to provide App functionality
1.3 Automatically Collected Information
We collect limited technical and usage data, such as:
- Device type and browser
- App usage events (e.g. feature interactions)
- Pages or screens viewed
- Error and performance data
This data does not include the content of your memories.
2. How We Use Your Information
We use your information to:
- Provide and operate the App
- Enable memory sharing and collaboration
- Send transactional emails (e.g. invitations, approvals, notifications)
- Improve performance, reliability, and user experience
- Monitor and maintain platform security
We do not sell your data or use it for advertising.
3. Legal Basis for Processing (UK GDPR / GDPR)
We process your data under the following legal bases:
- Contractual necessity – to provide the App and its features
- Legitimate interests – to improve and secure the App
- Consent – for analytics cookies and optional features where required
- Legal obligation – where required by law
4. Sharing Your Information
We only share your data in the following limited circumstances.
4.1 Other Users
Your display name and memory content are shared only with users you (or a memory admin) have granted access to.
4.2 Service Providers
We use trusted third-party providers to operate the App:
- Resend – email delivery (transactional emails only)
- PostHog – product analytics and usage insights
- Lovable Cloud – hosting and infrastructure
These providers process data on our behalf and are required to protect it.
4.3 Super Admin Access
Authorised Super Admin users may access:
- User accounts
- Memory content
- Audit logs and activity history
This access is strictly for:
- Support and troubleshooting
- Platform integrity and safety
- Legal or compliance requirements
4.4 Legal Requirements
We may disclose information if required by law, regulation, or legal process.
5. Cookies & Tracking Technologies
We use cookies and similar technologies to operate and improve the App.
5.1 Essential Cookies
Required for:
- Authentication and security
- Session management
- Core app functionality
These cookies cannot be disabled.
5.2 Analytics Cookies
We use PostHog to understand how the App is used. These cookies help us:
- Identify popular features
- Improve usability and performance
Analytics cookies are only used with your consent where required.
5.3 Managing Cookies
You can:
- Accept or reject analytics cookies via the cookie banner
- Change preferences in the App (where available)
6. Data Retention
We retain your data only for as long as necessary to:
- Provide the App
- Meet legal or operational requirements
You may request deletion of your account and associated data, subject to:
- Legal obligations
- Shared memories where other users have rights
7. Your Rights
Depending on your location, you may have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Withdraw consent (where applicable)
- Request data portability
To exercise your rights, contact us using the details below.
8. Data Security
We take reasonable technical and organisational measures to protect your data, including:
- Secure hosting infrastructure
- Access controls
- Encrypted connections where appropriate
No system is completely secure, but we work hard to protect your information.
9. International Data Transfers
Some service providers may process data outside the UK or EU.
Where this occurs, we ensure appropriate safeguards are in place.
10. Children's Privacy
The App is not intended for children under 13.
We do not knowingly collect personal data from children under this age.
11. Changes to This Policy
We may update this Privacy Policy from time to time.
Material changes will be communicated within the App or by email.
12. Contact Us
If you have any questions about this Privacy Policy or your data, contact us at: help@mmrybnk.com
