The Bunny Promise
A simple set of choices about how we build Memory Bunny
A simple set of choices about how we build Memory Bunny
Memory Bunny is built differently - on purpose.
Every decision we make comes back to a simple question:
“Is this good for the person using it?”
No advertising. Ever.
No algorithms designed to keep you scrolling.
AI is only ever used to keep you safe.
We hold the minimum data profile we can about you.
Being kind, caring and giving is part of who we are.
So we're making a concrete commitment: 10% of Year 1 revenues and 10% of profits ongoing go to Alzheimer's charities, split equally between two organisations whose missions are directly aligned with ours.
Their mission is to defeat dementia through world-class research - understanding its causes, improving early diagnosis and developing treatments. Supporting research that fights memory loss is the natural partner to an app built on preserving it.
Their mission is to improve the lives of people living with dementia and their families - through support, services, advocacy and campaigning. Our users create and share memories for the people they love, and this charity helps those losing theirs.
50% research, 50% direct support - both tied to the Memory Bunny purpose and promise.
These aren't features.
They're choices - about how technology should feel.
A calmer, safer, more human way to remember
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